The ‘Market Opportunity’ represents the specific customers that a venture targets to produce a profit. The
assessment questions identify how real and how stable the Market Opportunity is.
The assessment questions include:
Need or Desire: Is there a ‘Day-in-a-Life’ story that demonstrates what the need and desire of the targeted market is?
Market Researc…

Risk/Reward model – all investment factors drive this universal model.
The concept of investment is summarized into “Risk/Reward” model of wealth creation. It is commonly accepted that a higher risk tolerance correlates with higher potential of reward.
Following diagram illustrates the map of possible opportunities in relation to their Risk/Return ratio.

It mu…