In order to attract new customers or clients, the biggest obstacles that starters should face is other competitor, especially if the same product with different brand have been release to the market. Thus it is interesting parts on marketing products, it could be through planning and analysis, but also from strategy such as using exhibition as product promotion.

Promotion have become very important to introduce new products, at least consider supporting factors STP (segmentation, targeting, positioning) and the marketing mix (product, price, place and promotion). This is so that the promotional activities carried out in accordance with a predetermined target market. Promotion strategy that can be done, among others, maintain product quality, offer competitive rates, choose a strategic business location, provide a bonus or rebate at the time of launching the product.

Through the exhibition you can reinforce your company image. Since the participation in the cast shows the existence of your company, by providing the best service to consumers, in order to increase public enthusiasm and instill good image of your company in the eyes of consumers.

Usually exhibits much followed the business, whether new or long. Even the same businesses also allow the exhibition. Take advantage of this opportunity to find out information about the company or competitors’ products, ranging from the price, excellent products, equipment used, as well as the development of their business.

You can do direct market surveys, by looking at how much are the interest of visitors to the exhibition of your products. And from the sale during the exhibition, can be used to evaluate candidates and as a reference in determining the further business strategy.

Okay, so what will you need on exhibition, of course you do need some tools to promote your product, instead of your product itself. Some trade show displays, truss, and logo floor mats are functional tools for your exhibition booth, the main idea is to attract visitors coming to your booth. And these tools could be used over and over, so its a good investment in case you’re planning on joining other exhibitions.

Remember that first impression of your product will made customers image. The next step is giving the best service for consumers. Because good service, becoming one of the supporting factors for creating a quality product. The better the service you provide, the more extensive your market too. Vice versa if you give bad service, consumers would be so quick to leave your product.

The different of those two business could be seen from the place of working areas. In industrial or office business, the working area is in an office, where employees comes at certain working times. While in home based business, most of the business scale is quite small, that sometimes doesn’t need bigger space like offices.

Equipped with computer and internet connection, you could do your business. And the ordinary home based business usually filled with entrepreneur peoples. For you who wonder how to get those certain skills and knowledge of entrepreneurship, you could get it your resources from the internet or get some professional advices.

If you like to learn it from the basic, it is recommended taking educational degree. Some school have put entrepreneurship as one of their most important lessons. Some consultant might also have entrepreneurship program, with program off course its more easier for you learn it step by step, and let they do the rest.

Other home based business you might found might be just scam, in order not to get fool and carried away, you need to look at their professionalism. Facilitating its member to achieve their success through home based business, equipped with marketing strategies, and internet marketing, members are educated to do their business in whole new ways in entering new era, the era of technology. Those are the example of professionalism, and serious constitution, good luck on your business.

Traveling, especially for business purpose required not just a little budget to spend, not to mention if you’re having long distances travel. Travel with airplanes, trains, or even a bus should be consider with the consequences, of course we don’t want to let our customer waiting so long. So what ever the choices are, make sure that you had adjust it with the time.
And for payment or money related transaction, instead of credit cards, Business Checks should be prepared as well.

You might also want to consider doing some survey based on the goals and some needs that will be asked by your clients or customers. Although it is important to expand your network connection, but in a business travel, you might want to skip or waste your time go to prospective buyer, who might only interested for free explanation, large discounts or other small things. Focus on your schedule, then the rest of the remaining time, you could do it what you want.

For prospective buyer, its better to send some introduction email or phone before meeting them face to face. Its going to save you some times, and expenses.

Routine business travel, in order to check your clients or customers needs or complaints in certain time, also important to build further connection. Instead of the right price, business based on relationship are likely more success then the other factors.

Always prepared for important documents such as proposal and your demo product if any. Other than that your own belonging also need to be check, documents such as passport, or id, your laptop, and your formal clothes needs to be prepared.

Recession not coming in long term, usually it took about 1-2 years, but what could make your business bankrupt bit by bit is corruption. Corruption are coming from the inside, and its way more difficult then handling from the outside. The reason because it might already rooted from above to beyond.

In order to solve the problem, you could do two things, do it from above or do it from beyond. Big and rooted corruption should be handled in both ways, but if you got small increasing business, do it by instruction from above position is enough. Instruction such as punishment for the one who caught doing corruption will do a great impact on frighten the others.

Not just in business industry, corruption is the biggest fear on all other industry, this is including the law. As we could see government also not clean from corruption, either its small or big, and for some reason this corruption culture were left just the way it was because of the head of the department are not decisive or it might possible they also doing the same thing.

Some report in newspaper says that corruption has been spreading all over the world, its quite hard finding clean country with zero corruption. And other report says that when it got rooted inside government as the law (such as police corruption) is quite hard to solve the problem. Required many years cleaning it.